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Creating a website is a bit easier in the sense that you know what type of website you want to design & can acquire services of a website designer. But the tough part is to promote it to the masses as you don't know how far you want to go. Surely you want to attract more traffic and this can be really difficult as you are not the only one in the race vying for clicks on the particular keywords/ niche of your specific industry in which you are competing.To rank up on the search engines is contingent, with lots of variable factors attached unless you have a strong winning formula, you won't emerge out as a winner.